Know Your Audience
I originally wrote this article on March 23, 2014.
I think any artist or creative type has heard this advice: know your audience.
I’ve made some shifts in where I am going with my coaching and blog writing. The shifts have occurred simply by addressing my life and following that which interests me.
As part of this process, I bought Courtney Carver’s microcourse called How to Create a Microbusiness that Matters.
In it, again, I read “know your audience.” This time, it has new meaning to me because I’ve been feeling changes bubbling under the surface.
I’ve decided to drop my coaching Facebook page all together, and home in on my website articles. I have been on a blog-reading kick lately (especially about minimalism). I find the short articles I’ve been reading to be really helpful, encouraging, though-provoking.
With this route I’m taking, I need to know my audience. I want to know who I’m talking to when I write. Sometimes, I’ve had fear that I’m going to tick off some people; this can lead to my procrastinating publishing articles. Knowing my audience will help me with this fear: my audience isn’t likely to get pissed about the things I say. If they do get upset, they aren’t victims about it and see it as an opportunity to learn more about themselves.
Who is my audience? Besides my audience simply being responsible for themselves and their lives, I think my article called The Basics covers who I am speaking to.
I write to and for people who create or want to create these experiences:
Loving yourself unconditionally.
Letting go of that which doesn’t serve you, i.e. that which keeps you from loving yourself unconditionally.
Choosing what you’ve chosen.
Passionately tending to what you love and want in your life.
Minding your own business.
Dreaming big.
Who is your audience in your craft, job, business, conversations? When you pay attention to who you desire to speak to and with, you might find a lot of fears dissipate–especially those revolving around self-expression. You have something to say, and someone wants to hear it.
Thanks for being here.
Warmly,